Ellen DeGeneres launched a daytime television talk show, The Ellen DeGeneres Show in September 2003. Amid a crop of several celebrity-hosted talk shows surfacing at the beginning of that season, such as those of Sharon Osbourne and Rita Runder, her show has consistently risen in the Nielsen Ratings and received widespread critical praise. It was nominated for 11 Daytime Emmy Awards in its first season, winning four, including Best Talk Show. The show has won 25 Emmy Awards in its first three seasons on the air. DeGeneres is known for her dancing and singing with the audience at the beginning of the show and during commercial breaks. She often gives away free prizes and trips to be in her show's studio audience with the help of her sponsors.